ASOS
Picture-perfect making trends pop
Project type: Client
Team: Solo
Sprint time: Four weeks
My role
I supported the digital design team at ASOS HQ. I created media assets to promote the latest trends to a young diverse group of fashion-loving-20-somethings.
Throughout my time at ASOS I liaised with the head of design and numerous project managers.
Optimising fashion and product photography to work in a variety of digital assets and sizes
Creating PPT presentation template documents
Producing Gif animations
Charlotte Tilbury
Face + Beauty Brand Page
THE MISSION
Design the Charlotte Tilbury brand page on the ASOS website.
THE SOLUTION
Understanding and following the Charlotte Tilbury brand guidelines along with the ASOS website build frame work was essential to reflect a cohesive brand partnership. All assets were also optimised for mobile.
THE IMPACT
ASOS have seen strong Face + Body growth rates in all markets (£150m revenue business, up 49%) but particularly in the UK, with the inclusion of brands such as Charlotte Tilbury, posting strong growth of 64% year-on-year.
Market Place
PowerPoint slide designs
The digital banner photo-cropping Queen!
Sarah Willett, aka
