Hiya!
I’m Sarah Willett
I create valuable and practical design solutions for user-centred digital products. Products that have a purpose, inspire connections and bring measurable results to brands and businesses.
From pixels to people
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From pixels to people ~
I’m a designer by trade, problem solver at heart
With a 17-year design career spanning graphic design, digital marketing, and brand strategy, my diverse skill set supercharges my UX design perspective. This enables me to seamlessly bridge the gap between brand, product, and user.
UX design is the key to innovation
I'll help you discover and solve real user problems. I utilize agile and design thinking methodologies whenever possible. This approach supports divergent and convergent thinking, allowing for creative freedom while maintaining a focused user-centred approach to any problem.
Business goals
+ User need
When it comes to my work, it's not about what I think or even what you think (sorry!). It's all about the user!
I bridge the gap between business goals and user needs, using my skills to generate measurable results. Together, let's create experiences that truly resonate with your audience.